At Hubbards we transform humble, honest and nutritious ingredients into extraordinary breakfast creations to fuel the world’s go-getters.
Founded in 1990 we are a New Zealand business with a purpose of inspiring and empowering people to imagine what’s possible.
© 2022 Hubbards. Website crafted by Mantis Digital
Wholegrains (32%) (oats (18%), triticale (14%)), brown sugar, wheat bran, vegetable oil, oat flour, prebiotic fibre (chicory root fibre), sunflower seeds, maltodextrin, coconut (contains sulphites), almonds, sorghum flakes, pumpkin seeds, freeze dried fruits (2%) (raspberries (1%), blueberries (1%)), probiotic culture (Bacillus Coagulans), natural flavour.
Contains: Gluten, wheat, sulphites and almonds.
May be present: Lupin, soy, milk, peanuts and other tree nuts.
Excellent Source of Dietary Fibre
25% of daily intake dietary fibre per serving
Wholegrains (29%) (oats (16%), triticale (13%)), brown sugar, tree nuts (11%) (almonds (6.5%), cashews (3%), roasted hazelnuts), wheat bran, vegetable oil, oat flour, prebiotic fibre (chicory root fibre), maltodextrin, coconut (contains sulphites), sunflower seeds, sorghum flakes, pumpkin seeds, chia seeds (1%), probiotic culture (Bacillus Coagulans), natural flavour.
Contains: Gluten, wheat, almond, cashew, hazelnut and sulphites.
May be present: Lupin, soy, milk, peanuts and other tree nuts.
Excellent Source of Dietary Fibre
25% of daily intake dietary fibre per serving
Bran flakes (30%) (wheat, bran, wholemeal wheat flour, brown sugar, barley malt extract, sugar, salt, caramelised sugar syrup, vitamins [niacin, thiamin, riboflavin, folic acid], mineral [iron]), blackcurrant coated wheat flakes (29%) (wheat, sugar, barley malt extract, blackcurrant concentrate (0.5%), salt, natural flavour), wheat flakes (wheat, barley malt extract, sugar, salt), berry containing fruit pieces (4.5%) (berry puree (0.26%), berry juice (0.09%), humectant (glycerol), dextrose (contains sulphites), wheat fibre, acidity regulator (malic acid, tripotassium citrate), flavours), sunflower seeds (3.5%), bran sticks (3.5%) (contains wheat and barley), sultanas (3.0%) (humectant (glycerol)), dried sweetened cranberries (3.0%) (humectant (glycerol)).
Contains gluten (wheat, barley)
May be present: peanuts, soy, sulphites, tree nuts, dairy.
Good source of fibre
Source of B vitamins
Good source of Iron & Folate
Health Star Rating 4
Whole grain wheat , sultanas (15%) (sultanas, vegetable oil, humectant (glycerol)), wheat bran, brown sugar, wholemeal wheat flour, barley malt extract, cranberries (5%) (sugar, cranberries, humectant (glycerol), acidity regulator (citric acid), vegetable oil), sugar, salt, emulsifier (471), caramelised sugar syrup, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
Contains gluten (wheat, barley)
May be present: peanuts, soy, sulphites and tree nuts.
Good source of fibre
Source of Riboflavin
Good source of Thiamin
Good source of Niacin
Good Source of Folate
Good source of Iron
Health star rating 4
Corn (95%), Apple Juice Concentrate (4%), Salt, Vitamins (Niacin, Thiamin, Riboflavin, Folic Acid), Mineral (Iron).
May be present: peanuts and tree nuts.
Gluten Free
Dairy and Soy Free
No added white sugar
A source of vitamins and minerals
Health Star Rating 3
Cereals (buckwheat [22%], rice, corn, puffed buckwheat [3.0%], rice flour, corn flour), sugar, nuts (7.5%) (almonds [4.0%], cashews [3.5%]), seeds (8%) (sunflower, pumpkin, linseed [2.0%]), coconut (3.0%) (contains sulphites), honey, golden syrup, salt, dietary fibre (inulin), vegetable oil, caramelised sugar syrup, natural flavour (vanilla), apple juice concentrate, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
* Contains 22% wholegrains.
Contains tree nuts (almonds, cashews) and sulphites.
May be present: peanuts and other tree nuts.
Gluten Free
Coeliac NZ logo
Dairy & Soy Free
With the Goodness of Buckwheat
Source of Fibre
Contains Wholegrains
Light & Crunchy
Health Star Rating 3.5
Cereals (rice, corn, buckwheat (13%), rice flour, puffed buckwheat (4.0%), corn flour), sugar, dried berries (12%) (currants (currants (7%), vegetable oil), sweetened cranberries (contains cranberries (1.0%), acidity regulator (citric acid), natural flavour), freeze dried raspberry pieces (0.5%)), dietary fibre (inulin), honey, blackcurrant juice concentrate (1.0%), golden syrup, salt, natural flavour, vegetable oil, apple juice concentrate, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
May be present: peanuts and tree nuts.
Dairy & Soy Free
Gluten Free
With the Goodness of Buckwheat
Contains 13% Wholegrains
Source of Fibre
Light & Fruity
Coeliac NZ logo
Health Star Rating 3
Rice pops (66%) (rice, sugar, salt, golden syrup, vitamins [niacin, thiamin, riboflavin, folic acid], mineral [iron]), sugar, cocoa powder (3.5%), flavour.
May be present: peanuts and tree nuts.
Gluten free
Dairy and soy free
No artificial colours or flavours
Light & chocolatey
Turns milk chocolatey
With natural cacao flavour
Health Star Rating 2
Rice (92%), sugar, golden syrup, salt.
May be present: peanuts and tree nuts.
Gluten Free
Coeliac New Zealand logo
Dairy & Soy Free
No Artificial Colours or Flavours
Light & Crackly
Health Star Rating 3
Rice (52%), dried fruit (34%) (sultanas, sweetened papaya [contains sulphites], sweetened pineapple [contains sulphites], apple [contains sulphites]), seeds (5%) (sunflower, pumpkin [2.0%], linseed), apricot flavoured fruit flakes (4.0%), sugar, almonds (1.0%), golden syrup, salt.
Contains almonds and sulphites.
May be present: peanuts and other tree nuts.
Gluten Free
No Artificial Colours or Flavours.
Dairy Free & Soy Free
Light & Fruity
Health Star Rating 2.5
Grains (71%) (oats*, wheat, puffed amaranth), brown sugar, seeds (8%) (sunflower, pumpkin, buckwheat), dried mango (2.5%) (mango, sugar, acidity regulator (citric acid), preservative (223)), desiccated coconut (contains sulphites), sugar, vegetable oil, oat flour, rice pops (rice flour, sugar,
salt), freeze dried raspberries (1%), barley malt extract, maltodextrin, freeze dried passionfruit (0.3%), natural flavour, blackcurrant juice concentrate, salt, acidity regulator (citric acid), flavours, emulsifier (471).
*Total wholegrains 57%
Contains gluten (oats, wheat, barley) and sulphites.
May be present: lupin, peanuts, tree nuts, soy and milk.
Health Star Rating 4.5
Good source of fibre
Source of protein
Very high in wholegrains/Contains 58% wholegrains
Grains (33%) (rice (15%), buckwheat (7%), puffed buckwheat (3.5%), puffed amaranth (3%), puffed millet (2.5%), quinoa (1.5%)), brown sugar, rice flour, vegetable oil, brown rice flour, seeds (pumpkin, sunflower), dried sweetened cranberries (5%) (cranberries, sugar, natural flavours, vegetable oil), corn flour, maltodextrin, sugar, sultanas (contain humectant (glycerine)), dried blueberries (2%), freeze dried raspberries (1%), salt, golden syrup, natural flavour, emulsifier (471).
May be present: Sulphites, peanuts, soy, dairy and tree nuts.
Gluten free
No artificial colours or flavours
Health Star Rating: 3.0 Health Stars
Buckwheat (16%), brown sugar, rice pops (rice flour, sugar, salt), coconut (10%) (contains sulphites), puffed amaranth (10%), vegetable oil, almonds (6%), pecans (6%), brown rice flour, sunflower seeds (4%), pumpkin seeds (4%), maltodextrin, natural vanilla flavour.
Contains: tree nuts (almonds and pecans) and sulphites.
May be present: peanuts, dairy, other tree nuts and soy.
No artificial colours or flavours
Health Star Rating 2.5
Gluten Free
Source of fibre
Source of protein
Buckwheat (20%), rice pops (rice flour, sugar, salt), puffed amaranth (11%), brown sugar, brown rice flour, vegetable oil, sunflower seeds, pumpkin seeds, dried sweetened cranberries (5%) (cranberries, sugar, natural flavour, sunflower oil), cashews (4%), coconut (contains sulphites), maltodextrin, freeze dried raspberries (2%), natural maple flavour.
Contains: tree nuts (cashews) and sulphites.
May be present: peanuts, dairy, other tree nuts and soy.
No artificial colours or flavours
Health Star Rating 3.5
Gluten Free
Source of fibre
Source of protein
Grains (34%) (rice (17%), buckwheat (7%), puffed buckwheat (3.5%), puffed millet (2.5%), puffed amaranth (2.5%), quinoa (1.5%)), seeds (pumpkin, sunflower, linseeds), brown sugar, rice flour, nuts (8%) (almonds (3.5%), cashews (2%), hazelnuts (2%)), vegetable oil, brown rice flour, coconut (contains sulphites), corn flour, maltodextrin, sugar, salt, golden syrup, emulsifier (471), natural flavour.
Contains: Tree nuts (almonds, cashews, hazelnuts) and sulphites.
May be present: Peanuts, dairy, soy and other tree nuts.
Gluten free
No artificial colours or flavours
Source of protein
Fruit free
Health Star Rating 2.5
Grains (55%) (Wheat, oats), seeds (8%) (pumpkin, sunflower), sugar, dry sweetened cranberries (6%) (cranberry, sugar, humectant (glycerol), citric acid, sunflower oil), wheat bran, almonds (4%), barley malt extract, desiccated coconut (1.5%) (contains sulphites), vegetable oil, pea protein, rice pops, malted barley flour, puffed buckwheat, maltodextrin, salt, dietary fibre (inulin), brown sugar, apple juice concentrate, flavour, cinnamon, caramelised sugar syrup, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
Contains: Gluten, wheat, almonds, sulphites.
May be present: Soy, milk, lupin, peanuts, tree nuts.
Source of protein
Good source of fibre
Health Star Rating 4
Grains (66%) (wheat, oats, red wheat, triticale, barley), sugar, sunflower seeds, wheat bran, barley malt extract, nuts (6.5%) (cashews, hazelnuts (2%), almonds (2%)), oat flour, rice pops, vegetable oil, desiccated coconut (contains sulphites), maltodextrin, malted barley flour, salt, caramelised sugar syrup, flavour, brown sugar, apple juice concentrate, emulsifier (471), vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
Contains Gluten (wheat, oat, barley), sulphites and tree nuts (cashews, hazelnuts, almonds).
May be present: Lupin, peanuts, soy, dairy, and other tree nuts.
Good Source of Fibre
Source of Protein
Health Star Rating 4.5
Fruit Free
Grains (69%) (wheat, oats), sugar, dried sweetened cranberries (5%) (cranberries, sugar, natural flavours, vegetable oil), wheat bran, sunflower seeds, berry pieces (4%) (berries (0.3%) (strawberry puree, concentrated elderberry juice, blueberry puree, concentrated raspberry juice), humectant (glycerol), wheat), barley malt extract, blackcurrant juice concentrate (1%), freeze dried strawberries (0.5%), salt, malted barley flour, brown sugar, apple juice concentrate, flavour, emulsifier (471), vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron).
Contains gluten (wheat, barley, oats).
May be present: Lupin, peanuts, soy, dairy, sulphites and tree nuts.
Source of Niacin
Good Source of Fibre
Health Star Rating 4
Grains (66%) (wheat, oats), seeds (9%) (sunflower, pumpkin), sugar, peach pieces (4.5%) (concentrated fruit puree (peach (24%), apple, pear), invert sugar, sugar, humectant (glycerol), wheat fibre, gelling agent (pectin), acidity regulator (malic acid), natural flavour), wheat bran, barley malt extract, dehydrated apple (contains sulphites), desiccated coconut (contains sulphites), puffed buckwheat, salt, malted barley flour, flavour, brown sugar, apple juice concentrate, vitamins (vitamin C, vitamin E, vitamin B6, niacin, thiamin, folic acid, riboflavin), mineral (zinc, iron).
Contains: Gluten, wheat, sulphites.
May be present: Lupin, soy, milk, peanuts, tree nuts.
Source of protein
Good source of fibre
25% of your daily antioxidant Vitamin C & E
Health Star Rating 4
Wholegrain oats (29%), oat flour, corn fibre (12%), seeds (12%) (sunflower, pumpkin), rice pops (rice, sugar, barley malt extract, salt, emulsifier (471), vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron)), vegetable oil, brown sugar, almonds (4%), desiccated coconut (2.5%) (contains sulphites), wheat, golden syrup, sweetener (steviol glycosides).
Contains Gluten (oats, wheat, and barley), sulphites and tree nuts (almonds).
May be present: Lupin, milk, soy, peanuts, and other tree nuts.
Contains wholegrains
Excellent Source of Fibre/ Very High in Fibre
No artificial colours or flavours
Health Star Rating 4.5
Source of Protein
Contains Prebiotic Fibre
Low GI
Wholegrain oats (29%), oat flour, seeds (13%) (sunflower, pumpkin), corn fibre (12%), rice pops (rice, sugar, barley malt extract, salt, emulsifier (471), vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron)), vegetable oil, desiccated coconut (3.5%) (contains sulphites), brown sugar, puffed wheat, golden syrup, freeze dried raspberries (1%), natural flavour, sweetener (steviol glycosides).
Contains Gluten (oats, wheat, and barley), sulphites.
May be present: Lupin, milk, soy, peanuts, and tree nuts.
Contains wholegrains
Excellent Source of Fibre/ Very High in Fibre
No artificial colours or flavours
Health Star Rating 4.5
Source of Protein
Contains Prebiotic Fibre
Wholegrain oats (29%), oat flour, seeds (13%) (sunflower, pumpkin), corn fibre (12%), rice pops (rice, sugar, barley malt extract, salt, emulsifier (471), vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron)), vegetable oil, desiccated coconut (4.5%) (contains sulphites), brown sugar, wheat, golden syrup, cocoa powder (1.5%), natural flavour, sweetener (steviol glycosides).
Contains Gluten (oats, wheat, and barley), sulphites.
May be present: Lupin, milk, soy, peanuts, and tree nuts.
Contains wholegrains
Excellent Source of Fibre/ Very High in Fibre
No artificial colours or flavours
Health Star Rating 4.5
Source of Protein
Contains Prebiotic Fibre
Low GI
Wholegrain oats (28%), oat flour, seeds (13%) (sunflower, pumpkin), corn fibre, cashews (6%), rice pops (rice, sugar, barley malt extract, salt, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron)), vegetable oil, brown sugar, desiccated coconut (2.5%) (contains sulphites), puffed wheat, maple syrup (1%), natural flavour, salt, sweetener (steviol glycosides).
Contains: Gluten, wheat, sulphites, cashew nuts.
May be present: Lupin, milk, soy, peanuts, tree nuts.
Contains wholegrains
Excellent Source of Fibre/ Very High in Fibre
No artificial colours or flavours
Health StarRating 4.5
Source of Protein
Less than 3.8g of sugar per serve
Wholegrain oats (29%), oat flour, seeds (14%) (sunflower, pumpkin), corn fibre, rice pops (rice, sugar, barley malt extract, salt, vitamins (niacin, thiamin, riboflavin, folic acid), mineral (iron)), vegetable oil, desiccated coconut (3.5%) (contains sulphites), brown sugar, puffed wheat, golden syrup, freeze dried blueberries (1%), natural flavour, citric acid, sweetener (steviol glycosides).
Contains: Gluten, wheat, sulphites.
May be present: Lupin, milk, soy, peanuts, tree nuts.
Contains wholegrains
Excellent Source of Fibre/ Very High in Fibre
No artificial colours or flavours
Health Star Rating 4.5
Source of Protein
Less than 3.7g of sugar per serve
Seeds (28%) (sunflower, pumpkin, buckwheat, chia), nuts (21%) (almonds, cashews), wholegrain oats, desiccated coconut (contains sulphites), brown sugar, vegetable oil, oat flour, freeze dried fruits (3%) (plum, golden peach), maltodextrin, natural vanilla flavour, cinnamon.
Contains: Gluten (wheat), tree nuts, sulphites.
May Contain: Lupin, soy, milk and contains cross-contact peanuts.
Health Star Rating 2.5
Good source of fibre
Source of protein
Contains more than 50% seeds, nuts, and fruits
Locally sourced freeze-dried fruit (golden peaches & plums)
Handmade in New Zealand
Seeds (36%) (sunflower, pumpkin, linseeds, hemp), nuts (28%) (almonds, pecans, Brazil nuts), Manuka honey (11%), desiccated coconut (sulphites), almond meal, vegetable oil, salt.
Contains: Tree nuts, sulphites.
May Contain: Lupin, soy, milk and contains cross-contact peanuts.
Health Star Rating 2.5
Good source of fibre
Source of protein
Contains more than 50% seeds, nuts, and fruits
Grain Free
Fruit Free
Locally sourced Manuka honey
Naturally sweetened
Handmade in New Zealand
Seeds (30%) (sunflower, pumpkin, buckwheat, chia), nuts (14%) (cashews, hazelnuts, almonds), desiccated coconut (contains sulphites), wholegrain oats, brown sugar, vegetable oil, oat flour, dried sweetened cranberries (4.5%) (cranberries, sugar, natural flavours, vegetable oil), freeze dried fruits (3%) (blackberry, strawberry), maltodextrin, cacao powder (1%), natural flavour.
Contains: Gluten (wheat), tree nuts, sulphites.
May Contain: Lupin, soy, milk and contains cross-contact peanuts.
Health Star Rating 2.5
Good source of fibre
Source of protein
Contains more than 50% seeds, nuts, and fruits
Locally sourced freeze-dried fruit (blackberries & strawberries)
Handmade in New Zealand
Seeds (35%) (pumpkin (10%), buckwheat (7%), hemp (7%), sunflower (5%), chia (3%), linseeds (3%)), wholegrain oats (19%), oat flour, brown sugar, desiccated coconut (contains sulphites), vegetable oil, maltodextrin, golden syrup, rice pops, natural flavour.
Contains: Gluten (oats) and sulphites.
May be present: Lupin, soy, peanuts, milk and tree nuts.
Health Star Rating 3
Source of fibre
Source of plant-based protein
54% Seeds and Grains
Fruit Free
Wholegrain oats (30%), peanuts (13%), brown sugar, peanut butter (9%), seeds (sunflower, buckwheat, chia), vegetable oil, oat flour, rice pops (rice flour, sugar, salt), maltodextrin, desiccated coconut (3.5%) (contains sulphites), puffed amaranth (1.5%), natural flavour, salt.
Contains: Gluten (oats), peanuts and sulphites.
May be present: Lupin, soy, milk and tree nuts.
Health Star Rating 3.5
Source of fibre
Source of plant-based protein
22% peanutty goodness
Wholegrain oats (33%), brown sugar, oat flour, almonds (7%), rice pops (rice, sugar, salt), vegetable oil, desiccated coconut (contains sulphites), golden syrup (5%), buckwheat (5%), maltodextrin, puffed amaranth (3%), cacao powder (2%), natural flavour, roasted ground coffee beans (0.5%).
Contains: Gluten (Oats), Tree nuts (Almonds) and Sulphites.
May be present: Lupin, Soy, Peanuts, Milk and other tree nuts.
Health Star Rating 3
Good Source of fibre
High in whole grains
No artificial colours or flavours
Wholegrains* (42%) (oats, barley, buckwheat (4%)), brown sugar, vegetable oil, dried fruit (blueberries (4%), currants (2.5%), raisins), oat flour, rice pops (rice flour, sugar, salt), nuts (pistachios (2.5%), almonds (2%)), maltodextrin, dietary fibre (inulin), puffed millet (2%).
*Total Wholegrains: 42%
Contains gluten (oats, barley) and tree nuts (pistachios, almonds).
May be present: peanuts, other tree nuts, dairy and soy.
High in wholegrains
Source of fibre
No artificial colours or flavours
Heath Star Rating 4
Passionfruit oat cluster (93%) (wholegrain oats* (35%), brown sugar, vegetable oil, oat flour, rice pops (rice flour, sugar, salt), sunflower seeds (4.5%), pumpkin seeds (4.5%), buckwheat (4.5%), maltodextrin, freeze dried passionfruit (0.5%), natural flavour), coconut (5.0%) (contains sulphites), freeze dried pineapple (2.0%).
*Total Wholegrains: 35%
Contains gluten (oats) and sulphites.
May be present: Peanuts, tree nuts, dairy, soy and lupin.
Health Star Rating 3
Source of Fibre
Source of Protein
High in whole grains
Wholegrains (34%) (oats, buckwheat (3%)), brown sugar, vegetable oil, oat flour, rice pops (rice flour, sugar, salt), sultanas (sultanas, vegetable oil), dried sweetened cranberries (contains humectant (glycerine), acidity regulator (citric acid)), almonds (5%), sunflower seeds (4%), maltodextrin, puffed amaranth (1.5%), black doris plum freeze dried powder (1.5%), freeze-dried raspberries (1%), natural flavour.
Contains gluten (oats), tree nuts (almonds).
May be present: Peanuts, other tree nuts, dairy and soy.
Health Star Rating 3.5
Source of fibre
High in whole grains
No artificial colours or flavours
Wholegrains* (34%) (oats (31%), buckwheat (3%)), brown sugar, vegetable oil, coconut (10%) (contains sulphites), seeds (8%) (sunflower, pumpkin, chia (1.5%)), oat flour, tree nuts (5%) (almonds (3%), pistachios (2%)), rice pops (5%) (rice flour, sugar, salt), maltodextrin, sugar, dietary fibre (inulin), natural vanilla flavour.
*Total whole grains: 34%
Contains gluten (oats), tree nuts (almonds & pistachios) and sulphites.
May be present: Peanuts, dairy, other tree nuts and soy.
High in wholegrains
Source of protein
Source of fibre
Health Star Rating 1.5
Wholegrains (37%) (oats, buckwheat (4.5%)), brown sugar, vegetable oil, oat flour, rice pops (rice flour, sugar, salt), sunflower seeds (4.5%), dried sweetened cranberries (4%), cashews (4%), maltodextrin, desiccated coconut (3.5%) (contains sulphites), currants (2.5%), raisins, freeze dried raspberries (2%), natural flavour.
Contains gluten (oats), tree nuts (cashews) and sulphites.
May be present: Lupin, peanuts, dairy, other tree nuts and soy.
High in wholegrains
Source of Fibre
No artificial colours or flavours
Health Star Rating 2.5
Wholegrain oats (42%), sugar, vegetable oil, oat flour, desiccated coconut (6%)(contains sulphites), rice pops (rice flour, sugar, salt), sunflower seeds, maltodextrin, dried sweetened cranberries (2.5%), freeze-dried blueberries (1%), beetroot powder (1%), blackcurrant juice concentrate (0.7%), natural boysenberry flavour, ascorbic acid.
Contains: Gluten (oats) and sulphites.
May be present: Lupin, peanuts, milk, soy and tree nuts.
Dried Fruit Statement: “This product contains natural fruit which, like most fruit of the dried variety, can harden over time. If your teeth are particularly sensitive, please take care while eating.”
High in wholegrains
Source of fibre
No artificial colours or flavours
Good source of Vitamin C / High in Vitamin C
Health Star Rating 2
